Lori Bainborough, Author at Vertebrae, a Snap Inc. company

Lori Bainborough

goodr: From better to best with Virtual Try-on

goodr? Who are they, you ask? You’ll want to bookmark this small, quirky, fantastic brand of athletic sunglasses if you do any kind of exercise. Here’s why.  When founder Stephen Lease was training

Why DIY 3D and AR is tempting — and why it’s a bad idea

As demand for immersive shopping features surges, retailers may consider keeping 3D and augmented reality (AR) development in-house — a temptation they should resist if their assets are to be accessible, effective,

Why Vertebrae is leading the 3D and AR commerce revolution

Now more than ever, immersive commerce experiences in 3D and augmented reality (AR) that blend virtual products with real-world context are a vital tool to engage and convert online shoppers. With Vertebrae as their

Why immersive commerce is more essential than ever for retailers

The customer experience has never been more important for retailers as they fight to differentiate themselves from Amazon and other giant mass merchants. Now that the coronavirus has shuttered stores worldwide,

Got 3D? Upgrading to AR Can Be Easy as 1-2-3

Got 3D? Upgrading to AR Can Be Easy as 1-2-3  Heading into 2020, immersive commerce was already high on the priority list for leading brands — and now that the coronavirus has upended the industry, demand

A Layman’s Guide to Augmented Reality and the Story of Vertebrae.

You may have been hearing a lot about “AR” recently. This term is up-and-coming, #trending, and a total buzz word. But what exactly is AR? Why should you care about it? In this blog, I will spell out

1-800-Flowers and Vertebrae: Apple Pay AR

Vertebrae’s immersive commerce tools are now more integrated with purchasing than ever, thanks to the addition of a new feature that enables transactions using ApplePay directly from augmented-reality (AR)

The immersive commerce revolution is here – are you ready?

We’re just a few weeks into 2020, and it’s clear this is the year of AR. Immersive technology was all the rage at both CES in Las Vegas and NRF in New York, and analysts are predicting explosive

Immersive Commerce Takes Center Stage for 2020

AR and VR was a hot topic at CES this year. Anyone walking through the Las Vegas Convention Center could find VR and AR offerings everywhere, and 2020 is definitely the year that AR and VR moved beyond the realm of

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