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[vc_row][vc_column][vc_column_text]Now more than ever, immersive commerce experiences in 3D and augmented reality (AR) that blend virtual products with real-world context are a vital tool to engage and convert online shoppers. With Vertebrae as their immersive commerce partner, retailers gain access to industry-leading technology with proven results.

The customer experience has never been more important for retailers as they fight to differentiate themselves from Amazon and other giant mass merchants. Now that the coronavirus has shuttered stores worldwide, sellers are striving to translate that experience online -- and they’re discovering how immersive technologies that place goods in real-life context engage consumers where they shop, boost purchase confidence, and deliver new insights into the product functions and features that matter most.

You may have been hearing a lot about “AR” recently. This term is up-and-coming, #trending, and a total buzz word. But what exactly is AR? Why should you care about it? In this blog, I will spell out A-U-G-M-E-N-T-E-D R-E-A-L-I-T-Y in the most basic way possible so that everyone, not just the techys, can understand why AR is so disruptive for eCommerce.

In the past year, we’ve seen multiple pioneering brands and retailers implement 3D and AR for e-commerce, and data from these early integrations inspired the wider segment of companies who are beginning to leverage the technology today.  As mainstream adoption continues to grow, we wanted to take a moment to highlight the innovators who jumped in early, paving the way for each e-commerce vertical to redefine the consumer journey via the smartphone.

B2B sales have evolved over the years, thanks to the increased efficiencies provided by advanced communication technology and enhanced product visualizations. Meanwhile, 3D and augmented reality (AR) are about to shift the paradigm for B2B commerce even more, especially in the case of complex or sizeable products. We’ve written before on the topic of AR and how large and small merchants are applying it to their own marketing and sales strategies to improve the buying journey. Enterprise sales comes with its own set of challenges different from those experienced by B2C sellers. Coming up, we’ll cover a few of the challenges B2B sellers face and how 3D and AR is setting new standards for B2B sales enablement.

The 2019 Essential Retail Innovations

Since the dawn of the internet, the constant and rapid growth of eCommerce has categorically changed the way we shop, ensuring brands and retailers must evolve their selling strategies in order to remain competitive. According to Statista, eCommerce sales are projected to make up 17.5% of all retail sales worldwide by 2021, accounting for roughly 4.88 trillion USD in revenue. Clever merchants are pioneering the trends that have elevated the online shopping journey to what it is today. This year brings a fresh set of consumer-driven trends guiding the eCommerce evolution. They aren’t entirely new, but they are entirely necessary for brands looking to inspire and keep consumer loyalty. From leading with mobile to integrating artificial intelligence, we’ve highlighted the essential innovations for 2019.

2019 seems to be the year of immersive commerce. Pioneering brands are already implementing 3D and AR products into the online purchase journey, and conversion reports based on those integrations are incredibly promising. As adoption becomes widespread, many brands are looking to understand and develop a roadmap for supporting their own 3D & AR e-commerce strategies. Whether companies are currently creating 3D assets in-house, working with external partners, or have yet to dabble in 3D at all, having a birds eye view of the 3D creative process will make planning for 3D and AR e-commerce more accessible. In this post, we’ll discuss the various approaches to 3D asset creation, followed by a high level overview of how to set up an asset pipeline that scales. Finally, we’ll share some insights we’ve discovered from setting up our own 3D & AR creative process.