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AR eCommerce

by Lori Bainborough goodr? Who are they, you ask? You’ll want to bookmark this small, quirky, fantastic brand of athletic sunglasses if you do any kind of exercise. Here’s why.  When founder Stephen Lease was training for a marathon, he was ready to go: carrying his waistband of water bottles, headphones, and metal sunglasses that bounced around on his face. At that moment, he had an epiphany: scrap the rest of the gear and create a pair of sunglasses that fit, don’t bounce, block those pesky UV rays and make it affordable so all marathon runners can be stylish.  https://www.youtube.com/watch?v=h4C3kwAcrV0 This epiphany kicked off

“I have a product that I want to generate augmented reality (AR) content for. I am by no means a 3D expert and I don't even know where to begin. I don't want to make content myself and I need help understanding what is required from my product team to even build AR content.” - maybe you? Over the years, we’ve heard similar statements across our opening talks with clients. AR Content creation can seem like a daunting process for any business that sells products online. Many companies have well-established art teams to manage web content, but these teams rarely

Heading into 2020, immersive commerce was already high on the priority list for leading brands -- and now that the coronavirus has upended the industry, demand for 3D and augmented reality (AR) is accelerating. For brands that have already begun the journey toward immersive commerce using 3D assets, the transition to advanced virtual experiences with AR can be both speedy and straightforward, opening up the potential to engage consumers with product experiences in real-life context wherever they shop.

AR and VR was a hot topic at CES this year. Anyone walking through the Las Vegas Convention Center could find VR and AR offerings everywhere, and 2020 is definitely the year that AR and VR moved beyond the realm of sci-fi to real-world applications across every industry. Vertebrae was excited to be part of the CES buzz through our partnership with Microsoft., announced today -or- earlier this week. Together, we showcased groundbreaking 3D and AR functionality that helps brands create outstanding shopping experiences across all channels. In the Microsoft booth, Vertebrae demonstrated how its patented 3D and AR technology enables shoppers to fully visualize and try out virtual products as they research and buy on Microsoft’s commerce sites, in brick and mortar stores, and on partner sites where Microsoft products are sold -- all without requiring an app download. Shoppers considering Microsoft’s Surface Pro X laptops can rotate and flip the embedded 3D image, zoom in on ports and buttons to assess compatibility and function, and see how a hidden pen tray opened and closed -- telling the

How to Maximize Your Holiday Sales Strategy in Time for Code Freeze

Back to school sales are still available and retailers are already planning for Black Friday/Cyber Monday (BFCM) 2019.  It is, afterall, one of the biggest retail events of the year. Much like the last few years, we expect spending overall to increase. Cyber Monday is projected to bring in more than $9B. Meanwhile, Thanksgiving lands on November 28th this year, meaning a closer proximity to the Christmas holiday. Shoppers will be looking for those doorbuster deals they’re used to seeing, as well as finding sales to fit their holiday shopping lists. So how can retailers maximize their opportunities to win with consumers during the holiday season?  Let’s take a stroll through what happened during BFCM 2018 for a better understanding of what we’re up against and the opportunities to maximize sales before BFCM code freeze this year.

Consumer Questions Answered: 3D & Augmented Reality Jewelry

Augmented reality (AR) eCommerce implementations are popping up left and right across retail categories from makeup to furniture to enterprise, and all with impressive results. After all, 3D product visualizations produce a more holistic view of an online product. In addition, contextualizing that product to the user via AR closes the information gap, enabling more informed purchase decisions. The benefits of AR for eCommerce are numerous, and when applied at a category level, they are especially compelling. Jewelry, for example, comes with its own set of unique eCommerce challenges. Merchants are tasked with establishing standards of brand excellence and luxury via 2-dimensional product imagery. Meanwhile, for shoppers, jewelry is often a statement purchase, in celebration of things to come or time that has passed.  While there are many ways AR is driving consumer confidence in the jewelry department, we’ve honed in on five in particular, based on the specific questions shoppers are trying to answer in order to make a purchase. Consider how you can provide answers to these consumer concerns in your own digital merchandising strategy. For more on getting started with immersive e-commerce, check out our complete guide for brands and retailers.