Keith Rives, VP of Engineering, Author at Vertebrae, a Snap Inc. company

Keith Rives, VP of Engineering

3D & AR eCommerce Use Cases by Industry

In the past year, we’ve seen multiple pioneering brands and retailers implement 3D and AR for e-commerce, and data from these early integrations inspired the wider segment of companies who are beginning to

Vertebrae Product Update – Samsung Support, Google Search, and More

We’re hard at work adding new features and optimizations to our 3D & AR production and content management platform, as well as our 3D & AR players.  The following is an overview of what’s new and how

Digital Merchandising for BFCM 2019

How to Maximize Your Holiday Sales Strategy in Time for Code Freeze Back to school sales are still available and retailers are already planning for Black Friday/Cyber Monday (BFCM) 2019.  It is, afterall, one

B2B Sales Enablement: 3D + Augmented Reality Commerce

B2B sales have evolved over the years, thanks to the increased efficiencies provided by advanced communication technology and enhanced product visualizations. Meanwhile, 3D and augmented reality (AR) are about to

Facebook F8 2019 Recap: What Retailers Need to Know

F8 2019 has come to a close and with multiple updates across Facebook’s suite of apps, which currently house 2.7 billion users, it can be difficult to tell what is on the horizon for brands and retailers.  For

3D & Augmented Reality Jewelry for eCommerce

Consumer Questions Answered: 3D & Augmented Reality Jewelry Augmented reality (AR) eCommerce implementations are popping up left and right across retail categories from makeup to furniture to enterprise, and

Augmented Reality + eComm News Roundup | April 5, 2019

From a news perspective, this week was exciting. And interesting. So we rounded up our favorite stories and packed them into a newsletter.  It’s a quick one, because just like wraparound sunglasses,

Augmented Reality + Endless Aisle = Retail Success Story

How In-Store Experiences can Benefit from Augmented Reality eCommerce is on the rise, bringing in $517B in U.S. sales in 2018. Still, a considerable 85% of retail sales happen in-store. Consumers are on the hunt

Building a Better Path to Purchase

The 2019 Essential Retail Innovations Since the dawn of the internet, the constant and rapid growth of eCommerce has categorically changed the way we shop, ensuring brands and retailers must evolve their

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