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Author: Micah Saiger, Creative Director

AR and VR was a hot topic at CES this year. Anyone walking through the Las Vegas Convention Center could find VR and AR offerings everywhere, and 2020 is definitely the year that AR and VR moved beyond the realm of sci-fi to real-world applications across every industry. Vertebrae was excited to be part of the CES buzz through our partnership with Microsoft., announced today -or- earlier this week. Together, we showcased groundbreaking 3D and AR functionality that helps brands create outstanding shopping experiences across all channels. In the Microsoft booth, Vertebrae demonstrated how its patented 3D and AR technology enables shoppers to fully visualize and try out virtual products as they research and buy on Microsoft’s commerce sites, in brick and mortar stores, and on partner sites where Microsoft products are sold -- all without requiring an app download. Shoppers considering Microsoft’s Surface Pro X laptops can rotate and flip the embedded 3D image, zoom in on ports and buttons to assess compatibility and function, and see how a hidden pen tray opened and closed -- telling the