AR Advertising – How Marketers are Engaging Consumers
Save the Date – Augmented Reality Advertising – May 15
Thanks to platforms like Snapchat and Facebook and advances in software and hardware from the likes of Apple and Google, augmented reality advertising is becoming mainstream among innovative brands with the technological capabilities to make truly captivating experiences at scale. But it isn’t so simple. AR advertising requires advanced computer vision technology packaged up into tiny, extremely creative experiences.
Successful AR ad campaigns result in interactive play as an ad experience, leading to personalized, shareable brand impressions. So how can marketers leverage this new medium? What platforms are capable of distributing AR ad experiences at scale? Finally, what are the measurable outcomes brands can expect from a successful campaign?
Join us on Tuesday, May 15 in Santa Monica for a panel discussion on augmented reality advertising and how marketers are engaging consumers on Snapchat, Facebook, and mobile web.
-Evan Fisk, VP of Theatrical Marketing at Lionsgate
-Jason Steinberg, VP of Strategic Initiatives at Avatar Labs
-Matthew Stanton, Sr Strategist of Emerging Media & Technology at Edelman
-Charles Hu, Co-Founder at Fishermen Labs
Our own CEO, Vince Cacace, will also be on the panel, moderated by Bloom in Tech’s David Bloom.
Spaces are limited. RSVP today!