Navigating the Customer Journey in Augmented Reality
Save the Date – Augmented Reality Advertising – August 14
Most advertising methods today are static, expensive, and have limited engagement. Even with high foot traffic, ROI in advertising spend is incredibly difficult to quantify, particularly in brick and mortar retail. With multiple mobile platforms and endless new social media channels available, the customer journey has become decidedly less predictable. So what now?
Advertising revenue in Augmented Reality (AR) is expected to grow from $68 million to $13 billion by 2022. This provides an opportunity to significantly improve the customer journey. But how? Join experts from leading brands, publishers, and AR companies as we navigate through the customer journey via an augmented reality lens. Starting at the beginning with discovery, we will discuss techniques for transforming consumers from leads into brand advocates.
Join us on Tuesday, August 14 in Santa Monica for a panel discussion hosted by VNTANA & Vertebrae on augmented reality advertising and how you can deliver compelling experiences with actual ROI.
-Jonathan Lowe, SVP, Business Development & Brand Strategy – LA Kings / AEG Sports
-Cynthia Feemster, Creative Lead, AD Formats & Experiences – Viacom
-Will Simpson, Senior Strategist – Giant Spoon
-Ashley Crowder, CEO – VNTANA
-Vince Cacace, Founder/CEO – Vertebrae
CNET’s Ashley Esqueda will be moderating the panel.
Spaces are limited. RSVP today!
Looking for more information? Read about our augmented reality solutions for mobile web.
Vertebrae is the leading immersive media platform delivering augmented reality (AR) experiences on mobile web, enabling marketers to tell compelling stories at scale. Turnkey and accessible from start to finish, Vertebrae’s solutions include creative strategy and build, proprietary technology, scaled delivery, and robust consumer insights. We make it easy to leverage the powerful nature of immersive media, providing white glove service throughout the campaign lifecycle. Vertebrae has partnered with top brands and agencies across verticals such as entertainment, e-commerce, automotive, sports, and more.
VNTANA is an end to end solution for premium mixed reality with data collection to quantify engagement. Our cutting-edge technology platform is designed to help brands create engaging experiences, generate leads, and convert sales. VNTANA’s patented scalable hologram platform is the only system on the market that allows consumers to interact with holograms of their favorite athlete, celebrity or product while capturing real-time data on consumers. VNTANA’s technology has been used by many Fortune 500 brands including Pepsi, Nike, Microsoft, Intel, Mercedes-Benz, Lexus, ABC, NBC, Disney, Cisco, and others and is applicable globally across multiple industries including advertising, retail, business communications, sports, automotive, manufacturing, and education. VNTANA is headquartered in Los Angeles, CA.