The power of immersive commerce:As mobile usage increases, innovation is key
In today’s digital age, brands are not only vying for eyes and screen time, but also for quality experiences. Consumer attention is fleeting. Also expensive. There are currently 1.2B people worldwide who browse the internet via their mobile phones, and that number is on the increase. We are a world of screens and brands have modeled their behavior around our devices.
Today, 47% of all consumers shop via their phones, but only 1 in 5 complete transactions on mobile.
So what can brands do to close the conversion gap on mobile? Data has shown that implementing Immersive Commerce into the purchase journey increases conversion. But why?
Find out what makes 3D & AR so compelling in our comprehensive ebook.