Eyewear is the #1 virtual try-on item among consumers
Augmented reality (AR) for commerce has catapulted into the spotlight. After years of steady progress, 2020 saw 3D & AR shopping experiences skyrocket, as sellers connected with more shoppers than ever online and attempted to convince them to buy without touching and trying wares in person. According to research from Deloitte Digital and Snap, more than 100 million consumers worldwide use AR when shopping online or in the store and nearly ¾ of global consumers will use AR by 2025.
A crucial contributor to this growth was virtual try-on. Combining input from smartphone cameras with digital renderings of products such as glasses, hats, and handbags, virtual try-on enables shoppers to seehow items look on their faces and bodies – providing an opportunity to gauge whether the fit, style, and color are a match prior to purchase.