In episode 275 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lizzy Ellingson, chief digital experience officer at David's Bridal, the largest American bridal store chain. Listen in as Ellingson discusses David's Bridal's use of 3D and augmented reality (AR) technology to let shoppers try on virtual bridal gowns; why it was important to provide customers a seamless, browser-based experience; and how consumers experience the 3D and AR technology from both mobile and desktop browsers.
In addition, Ellingson shares how David's Bridal's customers are using 3D and AR technology within the purchase journey, the feedback the company has received since launching the technology in September, and why the retailer partnered with 3D and AR commerce company Vertebrae to offer these shopping tools.