We are thrilled to be attending RetailX in-person and speaking with our wonderful client, Lizzy Ellingson, chief digital experience office, at David's Bridal. This is an event you won't want to miss and a session you'll want to add to your calendar.

What if you could create digital experiences that are as good as in-store experiences? In this webinar, we'll demonstrate how today’s technology can help you create eCommerce experiences that are BETTER than in-store experiences. We’ll discuss the acceleration of augmented reality (AR) in eCommerce in 2020 and how AR technology has advanced beyond only working with apps that need to be downloaded to let you see products from all sides in your home. We’re also going to explore how livestream shopping (through video), 3D video, and enhanced chat can offer similar consumer benefits as shopping in-store, ultimately improving eCommerce conversion.

In episode 275 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lizzy Ellingson, chief digital experience officer at David's Bridal, the largest American bridal store chain. Listen in as Ellingson discusses David's Bridal's use of 3D and augmented reality (AR) technology to let shoppers try on virtual bridal gowns; why it was important to provide customers a seamless, browser-based experience; and how consumers experience the 3D and AR technology from both mobile and desktop browsers. In addition, Ellingson shares how David's Bridal's customers are using 3D and AR technology within the purchase journey, the feedback the company has received since launching the technology in September, and why the retailer partnered with 3D and AR commerce company Vertebrae to offer these shopping tools.