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Press2018-10-05T18:26:51+00:00

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Recent Vertebrae Press

Tenth Street Hats Deploys Augmented Reality

Tenth Street Hats is trying on augmented reality for size.  The web-only hat retailer this week launched an augmented reality feature on its desktop and mobile site that allows shoppers to virtually try on hats using the camera feature on their device.

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Augmented Reality Ads Are Here.  Is Your Brand Ready?

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads.  Here’s everything you need to know about getting in on the AR revolution.

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If You Can’t Beat ’em, Join ’em. Leveraging AR to its Fullest

Sure, Snapchat first popularized Augmented Reality lenses, but there’s no shame in leveraging the immersive format across additional platforms (Facebook obviously doesn’t think so).  Vince Cacace, CEO at AR advertising platform Vertebrae, dives into how brands can leverage AR assets…

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Reality Check:  Augmented Reality and Virtual Reality are Changing the Media Landscape

Imagine that you have an important event next month that requires a new outfit.  However, the thought of getting in your car to drive to a local department store and fighting the crowds while you shop sounds less than appealing.  Imagine instead, slipping on a sleek headset in the comfort of your home…

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Augmented Reality Tapped for Power Rangers Ad Campaign

Results from an augmented reality ad campaign for Saban Brands’ Power Rangers franchise have been tabulated to determine the AR impact on time spent with the ad and click-through rates.

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Moving Past the Experiment Stage, Is Advertising in Augmented Reality Ready to Take Off?

There’s not a bigger number in the burgeoning business of augmented reality than 900 million. That’s the estimated number of AR-capable mobile phones worldwide expected to be in place by year’s end, according to recent projections.

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Power Rangers Get Browser-Based AR Ads Ahead of 25th Anniversary (Exclusive)

Ever dreamed of being a Power Ranger?  Now you can, thanks to a new augmented reality (AR) experience that makes use of your phone’s front-facing camera to let you try on the Rangers’ iconic outfits for a selfie – and you don’t even have to install an app for it.

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Vertebrae Delivers Augmented Reality at Scale for ‘Power Rangers’ 25th Anniversary Campaign

With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile web Augmented Reality ad experience as part of the official 25th anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise.

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Power Rangers Kicks Off Anniversary Push with Browser-Based AR Ads

Saban Brands’ “Power Rangers” is celebrating its 25th year on TV with a campaign that features browser-based mobile ads that open into an augmented reality (AR) experience, according to a press release shared with Mobile Marketer.

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Power Rangers Kicks Off Anniversary Push with Browser-Based AR Ads

Saban Brands’ “Power Rangers” is celebrating its 25th year on TV with a campaign that features browser-based mobile ads that open into an augmented reality (AR) experience, according to a press release shared with Mobile Marketer.

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Power Rangers Taps Augmented Reality For Ad Campaign

To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger.

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The State of Interactive Advertising: New Formats are Infusing Digital Ads with Creativity that Gets Results

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans.  Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising as interactive ads are finally coming into their own.

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‘Jigsaw’ Augmented Reality Ads Hit the Mobile Web

Augmented reality ads are breaking out of messaging apps and coming to the mobile web in a new campaign from Lionsgate.

The film studio has created an animated selfie filter that’s much like a Snapchat lens to promote the new movie “Jigsaw,” the latest installation in the “Saw” franchise, and is distributing it with an ad buy across the mobile web.

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Vertebrae Standing Up AR Ad Platform for ARKit Arrival

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.

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iOS11 Kickstarts Mobile AR Marketing

The beginning of the era of augmented reality is here, and we have the device in our pocket to thank.  When a new technological innovation evolves from the theoretical to the practical, the most common question people ask is, “how do I get it?”

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Shonduras Shares Branded Content Secrets at Elevate

Shaun McBride, a popular creator on Snapchat and other digital platforms who is better known by his online handle Shonduras, had a message for marketers Tuesday at the Elevate Conference: trust influencers like himself to know how to move audiences.

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What Happens When You Can’t Look Away? How VR Developers Used Gaze Activated Technology to Captivate Comic-Con

A young woman runs up to the camera, frantic. She begs the viewer not to look away from her, to steady their eyes — but then, in the corner, a flash. And then another one, just out the corner of your eye. And she continues to beg, the viewer finds it harder and harder to focus, until eventually, most give in and glance over.

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IAB Releases New Ad Portfolio with Flexible Ad Sizes

The Interactive Advertising Bureau (IAB) today released a finalized version of the new “IAB Standard Ad Unit Portfolio,” featuring ads that allow for creative to adjust to a variety of screen sizes and resolution capabilities.

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ViveX Demo Day Batch 2 Featured 26 VR And AR Companies

Today at an event in San Francisco HTC hosted a Vive X Demo Day for its second batch of funded company demos. The event featured 26 different companies ranging from game developers, enterprise applications, ease-of-use convenience tools, and a litany of other projects.

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VR gets 3D product placement thanks to Vertebrae’s new SDK

As more people buy virtual reality hardware, advertising on those headsets is becoming more viable. And that’s where Vertebrae wants to step in and help out developers.

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Vive X: Here Are The 33 VR Startups HTC Vive Just Funded

HTC’s Vive X accelerator program is welcoming more than 30 new VR and AR startups to the fold with investments in North America and Asia.

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HTC Invests in 33 More AR/VR Startups

HTC’s Vive X accelerator is a $100 million fund for AR/VR companies that the company announced last year. Today HTC is revealing the second batch of companies that will receive investments and mentorship from the program.

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HTC adds 30 more companies to its virtual reality accelerator

Maker of the HTC Vive VR headset, HTC wants to ensure that VR becomes the next-generation platform of computing by seeding startups to make software for the Vive. With that in mind, it started the Vive X accelerator to fund and train startups in San Francisco, Beijing, Shenzhen, and Taipei.

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50 LA startups to watch in 2017

2016 was undoubtedly a great year for the LA tech community. As it becomes clear to the rest of the world that Los Angeles is no longer just a hub for entertainment, the amount of tech talent and new companies popping up in the area means 2017 will be just as big.

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30 Under 30 2017: The Young Innovators

Quick: Name one of the hottest industries right now, the one with such dizzying innovation, it’s tough to keep up.  If you’d said the advertising and marketing industry, you’d get a gold star.

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Tinder, Twitter and Other Tech Players Marketers Should See at CES

It’s not all about gadgets at the Consumer Electronics Show: It’s also about the tech and marketing behind the scenes.

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Forecast 2017: Mobile, Video, and Data

Native advertising has fundamentally shifted the way publishers and brands have distributed their content via paid ad formats, largely with in-feed ad units on Content, Social, and Product feeds.  We spoke with some members of the IAB Native Advertising/Content Committee to get their take on where native advertising is headed in 2017.

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10 Recent VR Investments You Should Know About

Over the last year, almost $2.5B has been invested in the VR/AR industry according to Digi-Capital. Despite the fact that a mere 6% of Americans will own a VR headset in 2016, future-looking venture capital firms have invested $500M in the VR/AR industry in Q3 of 2016, with an average investment of $9.3M.

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What Marketers Need to Know about Virtual Reality

In theory, virtual reality is a marketer’s dream.  Its hardware — think of the iconic visor-like headset — enables trendy technology like 360-degree video and spatialized audio, and has the potential to create a completely immersive space that places the user entirely within the world of a marketing campaign.

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As Virtual Reality Proliferates, It’s Clear We Need New Metrics

Brands want to know their ads are being seen, by how many real humans, and how those ads help sell their products. But beyond those basics, there’s still plenty of disagreement over how best to measure and evaluate success.

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VR Ad Tech Company Vertebrae Emerges From Stealth

Oculus may not be adding adverts to the Rift directly any time soon, but that’s not stopping other companies from doing it themselves.  A new company named Vertebrae announced its own round of Series A financing today. The VR outlet raised some $10 million as it emerged from stealth mode.

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Vertebrae’s Maxim for Virtual Reality Ads: Don’t Be Annoying

Hate obtrusive online advertising? Then imagine how you’d feel if those ads were literally in your face, playing on a virtual reality headset with no chance to look away.

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Vertebrae exits stealth and secures $10 million

With everyone seemingly keeping a close pair of eyes on the potential size of the virtual reality marketplace, discussions on how marketing, advertising, and promotion will look in this new immersive space are somewhat overlooked.

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As Virtual Reality Content Gains Traction, Bigger Dollars Flow

There’s been a ton of investor money pouring into content-driven, virtual-reality startups like Within and Lucid in recent months. Ad-focused VR players have been largely relegated to the sidelines, watching and waiting until the space becomes more mainstream with consumers.

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Blair Witch VR Trailer is a First in Immersive Movie Advertising

Sisters, from Otherworld Interactive, is creepy enough as virtual reality experiences go. A jump-scare-heavy, episodic mix of haunted house imagery combined with escape-room mechanics, it was recently chosen as one of Sundance Film Festival’s New Frontier Selections.

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