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Augmented reality ads are here. Is your brand ready?
July 13, 2018

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everything you need to...

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If You Can’t Beat ‘em, Join ‘em. Leveraging AR To Its Fullest.
July 11, 2018

Sure, Snapchat first popularized Augmented Reality lenses, but there’s no shame in leveraging the immersive format across additional platforms (Facebook obviously doesn’t think so). Vince Cacace, CEO at...

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Reality Check: Augmented Reality and Virtual Reality are Changing the Media Landscape
July 11, 2018

Imagine that you have an important event next month that requires a new outfit. However, the thought of getting in your car to drive to a local department...

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Augmented Reality Tapped for Power Rangers Ad Campaign
June 21, 2018

Results from an augmented reality ad campaign for Saban Brands’ Power Rangers franchise have been tabulated to determine the AR impact on time spent with the ad and...

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Moving Past The Experiment Stage, Is Advertising in Augmented Reality Ready To Take Off?
May 31, 2018

There’s not a bigger number in the burgeoning business of augmented reality than 900 million. That’s the estimated number of AR-capable mobile phones worldwide expected to be in...

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Power Rangers Get Browser-Based AR Ads Ahead of 25th Anniversary
March 6, 2018

To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a multi-environment mobile web augmented reality ad campaign.

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Vertebrae Delivers Augmented Reality at Scale for Power Rangers 25th Anniversary Campaign
March 6, 2018

With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile Web Augmented Reality (AR) ad experience as part of the official twenty-fifth-anniversary campaign...

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Power Rangers Kicks Off Anniversary Push with Browser-Based AR
March 6, 2018

Saban Brands's "Power Rangers" is celebrating its 25th year on TV with a campaign that features browser-based mobile ads that open into an augmented reality (AR) experience, according...

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Power Rangers AR Ad Lets Fans Morph Into Their Favourite
March 6, 2018

Saban, the company behind Power Rangers, has teamed up with augmented and virtual reality platform Vertebrae to create a mobile web AR ad experience as part of the Power Rangers’...

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Power Rangers Taps Augmented Reality for Ad Campaign
March 5, 2018

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