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Vertebrae in the News

Given the importance of 3D, merchants embarking on immersive commerce initiatives should invest carefully — and avoid common pitfalls — so that they build a robust library of renderings and the expertise to manage them for maximum return on investment.

CB2, Crate and Barrel’s millennial-focused brand, has teamed up with tech company Vertebrae to offer consumers a high-tech way to see its new collection of menswear-inspired furniture from GQ as well as many other CB2 offerings.

CB2, a furniture and housewares retailer, is deploying app-free augmented reality features that allow smartphone consumers to visualize how a product would look in their homes and offices.

In the water-treatment technology business, there’s nothing quite like augmented reality to speed up the flow of sales, says Grant Page, founder and CEO of Magna Imperio Systems Corp., a manufacturer of desalination systems.

Using the Vertebrae Axis platform, shoppers visiting Herschel Supply’s top product pages immediately view a 3D-enabled image flagged with an icon and a “drag to rotate” overlay prompt – giving them direct access to 3D interactivity for product exploration from every angle.

The hat retailer deployed its AR try-on tool last September with one hat. Now, shoppers can “try on” about 32 hats, which has helped Tenth Street Hats increase its conversion rate and average order value for shoppers who engage with the AR tool.

Toyota has become the first automaker to bring augmented reality to the web, meaning that prospective car buyers can get 360-degree and close-up looks outside the vehicle in a big improvement over the typical “gallery” exploratory experience on a brand’s web site.

A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing – and creating – more visual content than ever.

Vertebrae, a technology innovator in interactive 3D and augmented reality commerce solutions, announced a new 3D and AR sales enablement partnership with MI Systems, a provider of high-performance desalination systems for industrial, municipal, and defense projects worldwide.

Augmented reality commerce (3D & AR product experiences) can help merchants overcome e-commerce’s steepest challenges–starting with the industry’s high rate of returns.  But to get the full picture of how 3D visualization and augmented reality can impact their businesses, merchants must evolve their metrics.

To say that Google’s advertising and marketing technologies have become sophisticated is an understatement. The augmented reality features Google released to the web in search and on retail website pages in Chrome Canary and Chrome 69 offer a simple object viewing experience.

Austin is a tech talent powerhouse. The city’s blend of software and business minds is one of the reasons companies including Apple, Google, and Facebook have made Austin one of their primary hubs. It’s also why Austin is able to produce such a steady flow of promising startups.

Content is king–and as the saying goes, a picture is worth a thousand words. A recent report showed nearly two-thirds of B2C marketers increased their investment in visual content in 2018. More than half (52%) used it to generate sales and 63% to build loyalty with existing customers.

Stop if you’ve heard this: 2019 will be the year that augmented reality really takes off. No, keep reading. Despite headlines going back at least a decade, it seems AR might finally have arrived. In some ways, it’s already here.

It’s been anything but a secret for a few years now that Austin is an in-demand location for starting a business. Just last fall, Business.org ranked Austin the runner-up top city in the country to launch a startup–a recognition that trails an extensive collection of previously published lists putting Austin near or at the top.

Vertebrae’s technology solves the friction problem of requiring our customers to download an app in order to have an AR product experience. Furthermore, it handles the hard work of delivering AR to any device or operating system so that we can focus on delighting our customers.

3D and AR need no longer be limited to retailers’ mobile apps. New technology makes it possible to add these immersive displays to website product pages and other online venues, most notably social media.

Augmented reality lets people “see” how 3D objects would look in the real world; visitors browsing the website for client Tenth Street Hats, for example, can virtually try on a snappy fedora to get a feel for whether that style or color works for them.

Tenth Street’s decision to work with Vertebrae was the fact that their solution is implemented directly into existing websites. Rather than using an app, Tenth Street customers see the option of launching the AR experience as soon as they touch down on the homepage.

Cheddar’s Max Godnick visited the Staples Center, home to the L.A. Clippers, to get an up close look at the team’s popular Moneyball competition, where fans shoot baskets for cash prizes. The franchise is expanding the game into the cheap seats with a new AR experience.

“AR offers a powerful way to blend the physical and virtual worlds to drive positive association and fan engagement,” said Vince Cacace, CEO of Vertebrae. “We’re honored to work with the L.A. Clippers and Agua Caliente to take the next step in immersive fan experiences.”

The Los Angeles Clippers have launched a new augmented reality Pop-A-Shot basketball game for fans. The mobile game was developed in partnership with Vertebrae, a firm that creates web-based AR experiences for brands.

Retail ecommerce sales continue trending upward, and consumer confidence has reached an 18-year high. Conditions are ripe for brands with an established ecommerce presence, but that doesn’t mean business as usual will always suffice.

From responding to regulation to paving the way for new partnerships and technological possibilities, here’s a look at the big moves marketing technology vendors made this year.

First, out from Vertebrae, new data that indicates augmented reality is one key area for experience. Their data found that, of those who have tried AR for retail buys, most (78%) prefer AR to simple video content or ads. The preference comes from being able to “see” new sofas, desks, or even clothing among a consumers current pieces.

AR solutions provider Vertebrae launched a web-based AR commerce platform that enables retailers to build immersive AR shopping experiences for consumers to use on their websites.

To stay in step with consumers, retailers clearly need to accelerate AR adoption. But not all experiences are created equal. Retailers must keep two considerations top of mind if they are to ensure AR becomes a business tool, not a gimmick.

Today, Vertebrae announces the availability of its augmented reality commerce platform, Axis, with the vision of scaling “immersive” AR experiences in the retail environment with no app required.

Since beginning use of the Axis feature in August, Tenth Street Hats has reported a 33% increase in purchases and a 74.3% audience engagement increase on its website–essentially, people linger longer on the site and spend more.

Online retailers now have another weapon in their marketing arsenal: a new augmented reality web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae.

What’s notable about the Tenth Street Hats AR effort is that it is focused around retail. The AR tools provided let customers see a product in three dimensions before they buy it. This type of “virtual try-on” has concrete value for the consumer…

Vertebrae, a technology innovator in interactive 3D and AR solutions, today announced the launch of Axis, a breakthrough augmented commerce platform for retail. With Axis, retailers can rapidly transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products.

The platform, called Axis, aims to help web retailers more easily turn their product catalogs into customizable and reusable 3D models to add to their existing product workflows. Shoppers of Tenth Street Hats can now virtually try on hats through a smartphone camera without downloading an app.

Looking to make that process easier–and more viable for smaller companies–Vertebrae has developed Axis so that retailers can transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy.

Tenth Street Hats is trying on augmented reality for size. The web-only hat retailer this week launched an augmented reality feature on its desktop and mobile site that allows shoppers to virtually try on hats using the camera feature on their device.

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everything you need to know about getting in on the AR revolution.

Results from an augmented reality ad campaign for Saban Brands’ Power Rangers franchise have been tabulated to determine the AR impact on time spent with the ad and click-through rates.

Ever dreamed of being a Power Ranger? Now you can, thanks to a new augmented reality (AR) experience that makes use of your phone’s front-facing camera to let you try on the Rangers’ iconic outfits for a selfie–and you don’t even have to install an app for it.

With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile web augmented reality ad experience as part of the official 25th anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise.

Saban Brands’ Power Rangers is celebrating its 25th year on TV with a campaign that features browser-based mobile ads that open into an augmented reality experience, according to a press release shared with Mobile Marketer.

To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger.

Augmented reality ads are breaking out of messaging apps and coming to the mobile web in a new campaign from Lionsgate. The film studio has created an animated selfie filter that’s much like a Snapchat lens to promote the new movie ‘Jigsaw’, the latest installation in the ‘Saw’ franchise, and is distributing it with an ad buy across the mobile web.

When iOS 11 releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.

The beginning of the era of augmented reality is here, and we have the device in our pocket to thank. When a new technological innovation evolves from the theoretical to the practical, the most common question people ask is, “how do I get it?”