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Vertebrae in the News

Even as retail outlets reopen across the United States, 48 percent of shoppers still do not believe it is safe to shop in stores, and nearly 38 percent won’t try on apparel or accessories or test makeup in stores—that percentage is even higher for younger shoppers (40 percent), according to a consumer survey by Vertebrae, which offers web-based 3D and augmented reality (AR) solutions for retail.

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion. New research from AR and web-based 3D tech firm Vertebrae explores shopping behaviors during the ongoing pandemic as retailers prepare for this all-important season.

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One in three U.S. consumers reported shopping online at least daily (34%) and one in five respondents (19%) said they shop the Web multiple times per day, according to Vertebrae’s consumer survey. The top three challenges with online shopping all relate to not being able to physically experience a product: Nearly 6 in 10 (59%) respondents say they are concerned about whether items will fit; 58% say they miss not being able to touch or feel products; and 56% say they didn’t know whether the item that’s delivered will look the same as advertised online.

LOS ANGELES – New survey results from tech company Vertebrae show that almost 50% of shoppers believe that it’s not safe to shop in stores.

“With the pandemic continuing to impact shopping behaviors, it’s clear that consumers are hungry for online experiences that help accurately gauge how items will look in a real-life context,” said Vince Cacace, Vertebrae CEO. “The ability to virtually see items in the home helps shoppers who don’t want the hassle and expense of returning items ordered online that fail to meet their needs.”

A recent consumer survey by AR technology solution Vertebrae found that of the consumers who had tried AR for e-commerce, 76% reported that it improved purchase confidence. While only 39% have currently experienced it in a shopping setting, this number is double that of 2018, and the success rate is high — 68% of users said they are “likely or very likely” to purchase from retailers who offer web-based AR shopping experiences.

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Vertebrae, the technology leader in web-based 3D & augmented reality (AR) solutions for retail, today announced findings from a major consumer survey that looks at shopping behaviors during the ongoing pandemic as retailers prepare for the all-important holiday season.

The survey found that, even as retail outlets reopen across the country, close to 1 in 2 shoppers (48%) still do not believe it’s safe to shop in stores. And nearly 4 in 10 (38%) won’t try on apparel or accessories or test makeup in the store — and that percentage is even higher for younger shoppers, with 40% saying they’ll avoid in-store try-on.

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Retailers are relying more than ever on their e-commerce sites to engage and win customers — and increasingly, they’re turning to augmented reality and 3D to boost shoppers’ confidence in buying. As sellers consider their options, it’s crucial to prioritize strategy, adaptability, and performance accountability to ensure immersive solutions are poised for long-term growth.

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Immersive commerce experiences using 3D and augmented reality are the next frontier of shopping. 

When branded manufacturers develop immersive assets, they can earn a reputation for cutting-edge, engaging content. Not only that, using web-based 3D and AR means gaining access to a growing list of outlets they can use to syndicate that content, boosting visibility and return on investment.

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Vertebrae, the technology leader in web-based 3D & augmented reality (AR) solutions for retail, today announced that it has been named one of the Best Places to Work by the Los Angeles Business Journal. The 14th Annual award recognizes and honors the 100 best employers in Los Angeles that are benefiting the county’s economy, workforce and businesses. Vertebrae was selected as a winner based on confidential feedback from its employees on subjects such as workplace policies, philosophy and employee experience.

A leading online luggage retailer is making the digital customer experience as lifelike as possible.

Since its founding as a pure-play e-commerce retailer in 1998, eBags has always strived to enhance its shopping experience with features such as interactive buying guides and quizzes, as well as video packing tutorials. However, as more of its customer traffic shifts to mobile devices, eBags wants to ensure that potential small-screen issues such as inadequate product images, images that lack detail, and long load times do not negatively impact purchase decisions.

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The ability for shoppers to see, feel and touch a product is important, particularly when buying luggage, backpacks, and travel accessories.

This challenge became more acute when the COVID pandemic drove shoppers to digital commerce in record numbers and eBags was faced with helping shoppers overcome concerns about whether or not products would arrive on their doorsteps looking like they were pictured online.

Augmented reality (AR) and 3D technology can help brands turn their online stores into destinations with more of an in-store experience. eBags, a subsidiary of Samsonite, for instance, sold more than 36 million bags and generated more than 4 million customer reviews by adopting an AR 3D shopping experience for its own popular private-label line of packing cubes, backpacks and travel bags.

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Over the past 25 years, e-commerce’s share of retail sales rose steadily by one or two percentage points annually, reaching 16% in 2019. In 2020 so far, by contrast, that percentage has jumped to 25% — one in four of all retail transactions, and an increase of 56% in six short months.

“It’s become an arms race: Companies want to have every product available in 3-D and augmented reality because they want customers to have a reliable and strong shopping experience,” said Vince Cacace, chief executive of Vertebrae. His company, which works with retailers like Crate & Barrel and Herschel Supply Co., recently shifted its focus to e-commerce after years of making augmented reality software for Hollywood studios.

Demand has doubled in recent months, he said, as retailers realize they need to make new investments in their websites and apps.

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goodr worked with AR developer Vertebrae on the web-based AR experience, removing the need to download a separate app for a virtual try-on. The experience works faster than apps that require mobile users to upload a five-second video of themselves turning their heads before adding an AR overlay, Vertebrae claims.

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The quarantine that has fast-tracked ecommerce — it’s expected to increase 18% to $709 billion this year and represent 14.5% of total U.S. retail sales, according to industry researcher eMarketer Inc. — has also been a boon for augmented reality software developers focused on retail.

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Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, today announced that it is partnering with accessories brand goodr to deliver the first Web-based AR sunglasses try-on experience with accurate size and scale. Through Vertebrae, goodr shoppers can superimpose virtual sunglasses onto their heads at their precise size in real life to get a sense of exactly how they look, blending the physical and virtual worlds in a brand new way – and all without downloading an app or going into a store.

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Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, today announced the debut of a powerful new tool for retailers that enables shoppers to virtually try on items with the highest degree of accuracy – all within the mobile browsing experience. For the first time, digital items such as sunglasses, hats, jewelry, and apparel can be superimposed onto a shopper’s head or body at the precise size and scale that the products are in real life, so that each individual can see precisely how it looks on them – all without going into a physical store or downloading an app. These breakthrough web-based try-on experiences ensure that Vertebrae and its clients are at the forefront of retail’s transformation during the COVID-19 pandemic.

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If brick and mortar retail stores weren’t already in enough trouble prior to the COVID-19 pandemic, they’re now facing widespread customer concerns about touching products — including hard-to-disinfect goods such as clothes — that were previously handled by strangers. Augmented reality tech developer Vertebrae announced today that it’s ready to help clothing retailers address this challenge with a new web-based try-on tool that brings shopping directly to users’ phones, notably without requiring an app download.

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It’s a challenging time for retail but technology can prove to be a lifeline and that’s the case when it comes to augmented reality. In the wake of COVID-19, in which retailers worldwide shut down for months, retailers using AR are enjoying a 19% spike in customer engagement, according to data from Vertebrae, and the customer conversion rate increases by 90% for customers engaging with AR versus those that don’t.

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Seven in 10 of the Internet’s largest retail brands that operate physical outlets have shuttered their stores, according to Internet Retailer. By the beginning of April, 28% of retailers reported increasing their Internet presence in an effort to reach consumers sheltering in place, Forbes reported.

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It’s important for shoppers to know how big the backpack is, how much it can fit and how it will fit them, Holm says. As an online retailer, that means it needs to provide shoppers with a lot of images, such as images of people of different shapes and sizes wearing the backpack.

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Vertebrae the leading innovator of interactive 3D and AR commerce solutions, today announced that it is collaborating with national education non-profit America Succeeds to support its clients and partners as they transition to remote operations due to the COVID-19 pandemic.

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Wherever shoppers roam on the Web, they expect to find robust information about products to help inform purchase decisions. Microsoft is the latest tech giant to invest in Web-based 3D and AR to meet that expectation and seize the lead on innovative immersive experiences.

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As more retail stores temporarily close due to the Covid-19 pandemic, brands must navigate how best to represent themselves to mobile and online shoppers. Many are turning to AR, which has shown to increase engagement and conversion and is becoming both more accessible to brands and more familiar to consumers.

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Visitors to the Mystery Ranch Web site can access 3D- and AR-enabled products through an immersive category navigation link at the top of each page, as well as via a home page promotion. Once on the product page, clicking a “View in 3D and AR” icon gives shoppers immediate access to an interactive 3D image embedded directly on the page, with a prompt to “drag to rotate.”

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Vertebrae, a technology innovator in interactive 3D and AR commerce solutions, today announced that it has partnered with BBQGuys to enable immersive shopping experiences that boost consideration and conversion.

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BBQGuys decided to offer 3D and AR-enabled visualizations of select products directly on their product pages. With the Vertebrae Axis platform, the retailer has improved mobile conversion rates 32%

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Given the importance of 3D, merchants embarking on immersive commerce initiatives should invest carefully — and avoid common pitfalls — so that they build a robust library of renderings and the expertise to manage them for maximum return on investment.

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CB2, Crate and Barrel’s millennial-focused brand, has teamed up with tech company Vertebrae to offer consumers a high-tech way to see its new collection of menswear-inspired furniture from GQ as well as many other CB2 offerings.

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CB2, a furniture and housewares retailer, is deploying app-free augmented reality features that allow smartphone consumers to visualize how a product would look in their homes and offices.

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In the water-treatment technology business, there’s nothing quite like augmented reality to speed up the flow of sales, says Grant Page, founder and CEO of Magna Imperio Systems Corp., a manufacturer of desalination systems.

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Using the Vertebrae Axis platform, shoppers visiting Herschel Supply’s top product pages immediately view a 3D-enabled image flagged with an icon and a “drag to rotate” overlay prompt – giving them direct access to 3D interactivity for product exploration from every angle.

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The hat retailer deployed its AR try-on tool last September with one hat. Now, shoppers can “try on” about 32 hats, which has helped Tenth Street Hats increase its conversion rate and average order value for shoppers who engage with the AR tool.

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Toyota has become the first automaker to bring augmented reality to the web, meaning that prospective car buyers can get 360-degree and close-up looks outside the vehicle in a big improvement over the typical “gallery” exploratory experience on a brand’s web site.

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A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing – and creating – more visual content than ever.

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Vertebrae, a technology innovator in interactive 3D and augmented reality commerce solutions, announced a new 3D and AR sales enablement partnership with MI Systems, a provider of high-performance desalination systems for industrial, municipal, and defense projects worldwide.

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Augmented reality commerce (3D & AR product experiences) can help merchants overcome e-commerce’s steepest challenges–starting with the industry’s high rate of returns.  But to get the full picture of how 3D visualization and augmented reality can impact their businesses, merchants must evolve their metrics.

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To say that Google’s advertising and marketing technologies have become sophisticated is an understatement. The augmented reality features Google released to the web in search and on retail website pages in Chrome Canary and Chrome 69 offer a simple object viewing experience.

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Austin is a tech talent powerhouse. The city’s blend of software and business minds is one of the reasons companies including Apple, Google, and Facebook have made Austin one of their primary hubs. It’s also why Austin is able to produce such a steady flow of promising startups.

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Content is king–and as the saying goes, a picture is worth a thousand words. A recent report showed nearly two-thirds of B2C marketers increased their investment in visual content in 2018. More than half (52%) used it to generate sales and 63% to build loyalty with existing customers.

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Make shopping fun

March 2019

Stop if you’ve heard this: 2019 will be the year that augmented reality really takes off. No, keep reading. Despite headlines going back at least a decade, it seems AR might finally have arrived. In some ways, it’s already here.

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It’s been anything but a secret for a few years now that Austin is an in-demand location for starting a business. Just last fall, Business.org ranked Austin the runner-up top city in the country to launch a startup–a recognition that trails an extensive collection of previously published lists putting Austin near or at the top.

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Vertebrae’s technology solves the friction problem of requiring our customers to download an app in order to have an AR product experience. Furthermore, it handles the hard work of delivering AR to any device or operating system so that we can focus on delighting our customers.

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3D and AR need no longer be limited to retailers’ mobile apps. New technology makes it possible to add these immersive displays to website product pages and other online venues, most notably social media.

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Augmented reality lets people “see” how 3D objects would look in the real world; visitors browsing the website for client Tenth Street Hats, for example, can virtually try on a snappy fedora to get a feel for whether that style or color works for them.

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Tenth Street’s decision to work with Vertebrae was the fact that their solution is implemented directly into existing websites. Rather than using an app, Tenth Street customers see the option of launching the AR experience as soon as they touch down on the homepage.

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Cheddar’s Max Godnick visited the Staples Center, home to the L.A. Clippers, to get an up close look at the team’s popular Moneyball competition, where fans shoot baskets for cash prizes. The franchise is expanding the game into the cheap seats with a new AR experience.

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“AR offers a powerful way to blend the physical and virtual worlds to drive positive association and fan engagement,” said Vince Cacace, CEO of Vertebrae. “We’re honored to work with the L.A. Clippers and Agua Caliente to take the next step in immersive fan experiences.”

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The Los Angeles Clippers have launched a new augmented reality Pop-A-Shot basketball game for fans. The mobile game was developed in partnership with Vertebrae, a firm that creates web-based AR experiences for brands.

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Retail ecommerce sales continue trending upward, and consumer confidence has reached an 18-year high. Conditions are ripe for brands with an established ecommerce presence, but that doesn’t mean business as usual will always suffice.

From responding to regulation to paving the way for new partnerships and technological possibilities, here’s a look at the big moves marketing technology vendors made this year.

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First, out from Vertebrae, new data that indicates augmented reality is one key area for experience. Their data found that, of those who have tried AR for retail buys, most (78%) prefer AR to simple video content or ads. The preference comes from being able to “see” new sofas, desks, or even clothing among a consumers current pieces.

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AR solutions provider Vertebrae launched a web-based AR commerce platform that enables retailers to build immersive AR shopping experiences for consumers to use on their websites.

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To stay in step with consumers, retailers clearly need to accelerate AR adoption. But not all experiences are created equal. Retailers must keep two considerations top of mind if they are to ensure AR becomes a business tool, not a gimmick.

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Today, Vertebrae announces the availability of its augmented reality commerce platform, Axis, with the vision of scaling “immersive” AR experiences in the retail environment with no app required.

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Since beginning use of the Axis feature in August, Tenth Street Hats has reported a 33% increase in purchases and a 74.3% audience engagement increase on its website–essentially, people linger longer on the site and spend more.

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Online retailers now have another weapon in their marketing arsenal: a new augmented reality web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae.

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What’s notable about the Tenth Street Hats AR effort is that it is focused around retail. The AR tools provided let customers see a product in three dimensions before they buy it. This type of “virtual try-on” has concrete value for the consumer…

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Vertebrae, a technology innovator in interactive 3D and AR solutions, today announced the launch of Axis, a breakthrough augmented commerce platform for retail. With Axis, retailers can rapidly transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products.

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The platform, called Axis, aims to help web retailers more easily turn their product catalogs into customizable and reusable 3D models to add to their existing product workflows. Shoppers of Tenth Street Hats can now virtually try on hats through a smartphone camera without downloading an app.

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Looking to make that process easier–and more viable for smaller companies–Vertebrae has developed Axis so that retailers can transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy.

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Tenth Street Hats is trying on augmented reality for size. The web-only hat retailer this week launched an augmented reality feature on its desktop and mobile site that allows shoppers to virtually try on hats using the camera feature on their device.

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Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everything you need to know about getting in on the AR revolution.

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Results from an augmented reality ad campaign for Saban Brands’ Power Rangers franchise have been tabulated to determine the AR impact on time spent with the ad and click-through rates.

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Ever dreamed of being a Power Ranger? Now you can, thanks to a new augmented reality (AR) experience that makes use of your phone’s front-facing camera to let you try on the Rangers’ iconic outfits for a selfie–and you don’t even have to install an app for it.

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With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile web augmented reality ad experience as part of the official 25th anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise.

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Saban Brands’ Power Rangers is celebrating its 25th year on TV with a campaign that features browser-based mobile ads that open into an augmented reality experience, according to a press release shared with Mobile Marketer.

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To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger.

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Augmented reality ads are breaking out of messaging apps and coming to the mobile web in a new campaign from Lionsgate. The film studio has created an animated selfie filter that’s much like a Snapchat lens to promote the new movie ‘Jigsaw’, the latest installation in the ‘Saw’ franchise, and is distributing it with an ad buy across the mobile web.

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When iOS 11 releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.

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The beginning of the era of augmented reality is here, and we have the device in our pocket to thank. When a new technological innovation evolves from the theoretical to the practical, the most common question people ask is, “how do I get it?”