eBooks - Vertebrae

3D & AR vs. traditional product imagery: How interactivity and realism influence persuasion

The center of retail has shifted and more shoppers than ever are turning to the Web to buy everything from groceries to galoshes – and all indications poin...

Consumer survey: Eyewear is the #1 virtual try-on item among consumers

The center of retail has shifted and more shoppers than ever are turning to the Web to buy everything from groceries to galoshes – and all indications poin...

The 5 criteria that will make or break your AR commerce success Choosing the right 3D & AR partner

The center of retail has shifted and more shoppers than ever are turning to the Web to buy everything from groceries to galoshes – and all indications poin...

eCommerce evolves due to consumer demands: Immersive experiences with 3D & augmented reality

2020 has shifted how consumers shop and the need for online shopping has skyrocketed. As people are engaging more online for their purchases they are concerned with how things look, fit, and feel.

The power of immersive commerce: As mobile usage increases, innovation is key

In today's digital age, brands are not only vying for eyeballs and screen time, but also for quality experiences.

3D & AR commerce: A complete guide for getting started

3D & AR product experiences are heading toward mainstream as pioneering brands and retailers are proving their effectiveness with groundbreaking case studies, citing dramatic increases in conversion, category lift, and RPV, as well as a decrease in returns.