In the past year, we’ve seen multiple pioneering brands and retailers implement 3D and AR for e-commerce, and data from these early integrations inspired the wider segment of companies who are beginning to leverage the technology today. As mainstream adoption continues to grow, we wanted to take a moment to highlight the innovators who jumped in early, paving the way for each e-commerce vertical to redefine the consumer journey via the smartphone.
We're hard at work adding new features and optimizations to our 3D & AR production and content management platform, as well as our 3D & AR players. The following is an overview of what's new and how it affects you.
How to Maximize Your Holiday Sales Strategy in Time for Code FreezeBack to school sales are still available and retailers are already planning for Black Friday/Cyber Monday (BFCM) 2019. It is, afterall, one of the biggest retail events of the year. Much like the last few years, we expect spending overall to increase. Cyber Monday is projected to bring in more than $9B. Meanwhile, Thanksgiving lands on November 28th this year, meaning a closer proximity to the Christmas holiday. Shoppers will be looking for those doorbuster deals they’re used to seeing, as well as finding sales to fit their holiday shopping lists. So how can retailers maximize their opportunities to win with consumers during the holiday season? Let’s take a stroll through what happened during BFCM 2018 for a better understanding of what we’re up against and the opportunities to maximize sales before BFCM code freeze this year.
B2B sales have evolved over the years, thanks to the increased efficiencies provided by advanced communication technology and enhanced product visualizations. Meanwhile, 3D and augmented reality (AR) are about to shift the paradigm for B2B commerce even more, especially in the case of complex or sizeable products. We’ve written before on the topic of AR and how large and small merchants are applying it to their own marketing and sales strategies to improve the buying journey. Enterprise sales comes with its own set of challenges different from those experienced by B2C sellers. Coming up, we’ll cover a few of the challenges B2B sellers face and how 3D and AR is setting new standards for B2B sales enablement.
F8 2019 has come to a close and with multiple updates across Facebook’s suite of apps, which currently house 2.7 billion users, it can be difficult to tell what is on the horizon for brands and retailers. For the most part, updates fell into two categories: those focused on building community and those focused on consumer experience (CX). Since our focus as an augmented reality commerce platform is intertwined with innovative CX, we’ve been following these announcements closely. From expanded platform access to simplified shopping to more augmented reality, Facebook’s upcoming updates are laying the groundwork for a shopping experience that just might give Amazon a run for its money.
Consumer Questions Answered: 3D & Augmented Reality JewelryAugmented reality (AR) eCommerce implementations are popping up left and right across retail categories from makeup to furniture to enterprise, and all with impressive results. After all, 3D product visualizations produce a more holistic view of an online product. In addition, contextualizing that product to the user via AR closes the information gap, enabling more informed purchase decisions. The benefits of AR for eCommerce are numerous, and when applied at a category level, they are especially compelling. Jewelry, for example, comes with its own set of unique eCommerce challenges. Merchants are tasked with establishing standards of brand excellence and luxury via 2-dimensional product imagery. Meanwhile, for shoppers, jewelry is often a statement purchase, in celebration of things to come or time that has passed. While there are many ways AR is driving consumer confidence in the jewelry department, we’ve honed in on five in particular, based on the specific questions shoppers are trying to answer in order to make a purchase. Consider how you can provide answers to these consumer concerns in your own digital merchandising strategy. For more on getting started with immersive e-commerce, check out our complete guide for brands and retailers.
From a news perspective, this week was exciting. And interesting. So we rounded up our favorite stories and packed them into a newsletter. It's a quick one, because just like wraparound sunglasses, we'll be back next week.
How In-Store Experiences can Benefit from Augmented RealityeCommerce is on the rise, bringing in $517B in U.S. sales in 2018. Still, a considerable 85% of retail sales happen in-store. Consumers are on the hunt for information, and physical product interactions currently lead the pack in experience value. For many digital shoppers, visualization of a product is tricky, especially when attempting to gauge color, texture, size, and fit. In-store product experiences solve these problems with one caveat – the physical product must actually be in stock. Of course guaranteeing inventory would require unlimited space and planning, an unrealistic undertaking for most retailers. The concept of “endless aisles” was introduced to solve this very issue – ensuring that all product options, variations, and alternatives are seemingly available in-store via external inventory. Savvy retailers recognize that just because something isn’t currently on the shelves doesn’t mean that a customer won’t buy it. The only problem? The in-store experience is lacking valuable product information without the physical product available in-store. This is where 3D and augmented reality (AR) come into play, enabling a simple solution to this complex problem. Endless aisle kiosks act as a digital extension to in-store inventory, while 3D and AR product experiences supplement the physical information that digital experiences are currently missing. Sound complicated? Let’s start from the beginning.
The 2019 Essential Retail InnovationsSince the dawn of the internet, the constant and rapid growth of eCommerce has categorically changed the way we shop, ensuring brands and retailers must evolve their selling strategies in order to remain competitive. According to Statista, eCommerce sales are projected to make up 17.5% of all retail sales worldwide by 2021, accounting for roughly 4.88 trillion USD in revenue. Clever merchants are pioneering the trends that have elevated the online shopping journey to what it is today. This year brings a fresh set of consumer-driven trends guiding the eCommerce evolution. They aren’t entirely new, but they are entirely necessary for brands looking to inspire and keep consumer loyalty. From leading with mobile to integrating artificial intelligence, we’ve highlighted the essential innovations for 2019.