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Author: Lori Bainborough, Director of Marketing

Read the shortened case study version here. About Mystery Ranch An enduring brand For more than 20 years, Mystery Ranch has manufactured hand-built, high-quality, user-specific designs that use the best materials available. Their designs are specifically made with the military, wildland firefighters, backpacking, backcountry hunting, and alpinism in mind.  Far-reaching distribution Their production and distribution is worldwide. Much of their business is driven by contract work and B2B, but they also sell directly to their consumers who are often interested in the designs they’ve created for the US military.  The owners Owners Dana Gleason and Renee Sippel-Baker have been working together and designing durable, lasting backpacks

goodr? Who are they, you ask? You’ll want to bookmark this small, quirky, fantastic brand of athletic sunglasses if you do any kind of exercise. Here’s why.  When founder Stephen Lease was training for a marathon, he was ready to go: carrying his waistband of water bottles, headphones, and metal sunglasses that bounced around on his face. At that moment, he had an epiphany: scrap the rest of the gear and create a pair of sunglasses that fit, don’t bounce, block those pesky UV rays and make it affordable so all marathon runners can be stylish.  https://www.youtube.com/watch?v=h4C3kwAcrV0 This epiphany kicked off an unusually

[vc_row][vc_column][vc_column_text]Now more than ever, immersive commerce experiences in 3D and augmented reality (AR) that blend virtual products with real-world context are a vital tool to engage and convert online shoppers. With Vertebrae as their immersive commerce partner, retailers gain access to industry-leading technology with proven results.

The customer experience has never been more important for retailers as they fight to differentiate themselves from Amazon and other giant mass merchants. Now that the coronavirus has shuttered stores worldwide, sellers are striving to translate that experience online -- and they’re discovering how immersive technologies that place goods in real-life context engage consumers where they shop, boost purchase confidence, and deliver new insights into the product functions and features that matter most.

Heading into 2020, immersive commerce was already high on the priority list for leading brands -- and now that the coronavirus has upended the industry, demand for 3D and augmented reality (AR) is accelerating. For brands that have already begun the journey toward immersive commerce using 3D assets, the transition to advanced virtual experiences with AR can be both speedy and straightforward, opening up the potential to engage consumers with product experiences in real-life context wherever they shop.