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Author: Anna

The customer experience has never been more important for retailers as they fight to differentiate themselves from Amazon and other giant mass merchants. Now that the coronavirus has shuttered stores worldwide, sellers are striving to translate that experience online -- and they’re discovering how immersive technologies that place goods in real-life context engage consumers where they shop, boost purchase confidence, and deliver new insights into the product functions and features that matter most.

Heading into 2020, immersive commerce was already high on the priority list for leading brands -- and now that the coronavirus has upended the industry, demand for 3D and augmented reality (AR) is accelerating. For brands that have already begun the journey toward immersive commerce using 3D assets, the transition to advanced virtual experiences with AR can be both speedy and straightforward, opening up the potential to engage consumers with product experiences in real-life context wherever they shop.

AR and VR was a hot topic at CES this year. Anyone walking through the Las Vegas Convention Center could find VR and AR offerings everywhere, and 2020 is definitely the year that AR and VR moved beyond the realm of sci-fi to real-world applications across every industry. Vertebrae was excited to be part of the CES buzz through our partnership with Microsoft., announced today -or- earlier this week. Together, we showcased groundbreaking 3D and AR functionality that helps brands create outstanding shopping experiences across all channels. In the Microsoft booth, Vertebrae demonstrated how its patented 3D and AR technology enables shoppers to fully visualize and try out virtual products as they research and buy on Microsoft’s commerce sites, in brick and mortar stores, and on partner sites where Microsoft products are sold -- all without requiring an app download. Shoppers considering Microsoft’s Surface Pro X laptops can rotate and flip the embedded 3D image, zoom in on ports and buttons to assess compatibility and function, and see how a hidden pen tray opened and closed -- telling the

In the past year, we’ve seen multiple pioneering brands and retailers implement 3D and AR for e-commerce, and data from these early integrations inspired the wider segment of companies who are beginning to leverage the technology today.  As mainstream adoption continues to grow, we wanted to take a moment to highlight the innovators who jumped in early, paving the way for each e-commerce vertical to redefine the consumer journey via the smartphone.