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June 2021

What is AR? Augmented reality (AR) may be a new term to some but it’s what Vertebrae specializes in. By definition, augmented reality is “an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.” Sounds good, right? But with all of these different acronyms in the world of technology and eCommerce the differences can get confusing to keep them straight. Often AR (augmented reality) and VR (virtual reality) are mistaken as being interchangeable, but these two technologies have very