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July 2020

“I have a product that I want to generate augmented reality (AR) content for. I am by no means a 3D expert and I don't even know where to begin. I don't want to make content myself and I need help understanding what is required from my product team to even build AR content.” - maybe you? Over the years, we’ve heard similar statements across our opening talks with clients. AR Content creation can seem like a daunting process for any business that sells products online. Many companies have well-established art teams to manage web content, but these teams rarely

The benefit of 3D and Augmented Reality (AR) has become vastly evident in today’s eCommerce market. Those that engage see increased conversion rates, revenue per visit, and average order value. Check out our case studies here. But these metrics alone do not answer the most important questions for our customers: Am I seeing a positive return on this investment? Is 3D/AR converting non-buyers into buyers?Is this a supplemental solution for those buyers already on the purchase path? The most efficient and effective way to answer these questions is through an A/B test. A/B testing, also known as split testing, is a user