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April 2020

The customer experience has never been more important for retailers as they fight to differentiate themselves from Amazon and other giant mass merchants. Now that the coronavirus has shuttered stores worldwide, sellers are striving to translate that experience online -- and they’re discovering how immersive technologies that place goods in real-life context engage consumers where they shop, boost purchase confidence, and deliver new insights into the product functions and features that matter most.

Heading into 2020, immersive commerce was already high on the priority list for leading brands -- and now that the coronavirus has upended the industry, demand for 3D and augmented reality (AR) is accelerating. For brands that have already begun the journey toward immersive commerce using 3D assets, the transition to advanced virtual experiences with AR can be both speedy and straightforward, opening up the potential to engage consumers with product experiences in real-life context wherever they shop.