You may have been hearing a lot about “AR” recently. This term is up-and-coming, #trending, and a total buzz word. But what exactly is AR? Why should you care about it? In this blog, I will spell out A-U-G-M-E-N-T-E-D R-E-A-L-I-T-Y in the most basic way possible so that everyone, not just the techys, can understand why AR is so disruptive for eCommerce.

Vertebrae’s immersive commerce tools are now more integrated with purchasing than ever, thanks to the addition of a new feature that enables transactions using ApplePay directly from augmented-reality (AR) experiences.