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August 2019

How to Maximize Your Holiday Sales Strategy in Time for Code Freeze

Back to school sales are still available and retailers are already planning for Black Friday/Cyber Monday (BFCM) 2019.  It is, afterall, one of the biggest retail events of the year. Much like the last few years, we expect spending overall to increase. Cyber Monday is projected to bring in more than $9B. Meanwhile, Thanksgiving lands on November 28th this year, meaning a closer proximity to the Christmas holiday. Shoppers will be looking for those doorbuster deals they’re used to seeing, as well as finding sales to fit their holiday shopping lists. So how can retailers maximize their opportunities to win with consumers during the holiday season?  Let’s take a stroll through what happened during BFCM 2018 for a better understanding of what we’re up against and the opportunities to maximize sales before BFCM code freeze this year.

B2B sales have evolved over the years, thanks to the increased efficiencies provided by advanced communication technology and enhanced product visualizations. Meanwhile, 3D and augmented reality (AR) are about to shift the paradigm for B2B commerce even more, especially in the case of complex or sizeable products. We’ve written before on the topic of AR and how large and small merchants are applying it to their own marketing and sales strategies to improve the buying journey. Enterprise sales comes with its own set of challenges different from those experienced by B2C sellers. Coming up, we’ll cover a few of the challenges B2B sellers face and how 3D and AR is setting new standards for B2B sales enablement.