F8 2019 has come to a close and with multiple updates across Facebook’s suite of apps, which currently house 2.7 billion users, it can be difficult to tell what is on the horizon for brands and retailers.  For the most part, updates fell into two categories: those focused on building community and those focused on consumer experience (CX). Since our focus as an augmented reality commerce platform is intertwined with innovative CX, we’ve been following these announcements closely. From expanded platform access to simplified shopping to more augmented reality, Facebook’s upcoming updates are laying the groundwork for a shopping experience that just might give Amazon a run for its money.