Consumer Questions Answered: 3D & Augmented Reality Jewelry

Augmented reality (AR) eCommerce implementations are popping up left and right across retail categories from makeup to furniture to enterprise, and all with impressive results. After all, 3D product visualizations produce a more holistic view of an online product. In addition, contextualizing that product to the user via AR closes the information gap, enabling more informed purchase decisions. The benefits of AR for eCommerce are numerous, and when applied at a category level, they are especially compelling. Jewelry, for example, comes with its own set of unique eCommerce challenges. Merchants are tasked with establishing standards of brand excellence and luxury via 2-dimensional product imagery. Meanwhile, for shoppers, jewelry is often a statement purchase, in celebration of things to come or time that has passed.  While there are many ways AR is driving consumer confidence in the jewelry department, we’ve honed in on five in particular, based on the specific questions shoppers are trying to answer in order to make a purchase. Consider how you can provide answers to these consumer concerns in your own digital merchandising strategy. For more on getting started with immersive e-commerce, check out our complete guide for brands and retailers.