How In-Store Experiences can Benefit from Augmented RealityeCommerce is on the rise, bringing in $517B in U.S. sales in 2018. Still, a considerable 85% of retail sales happen in-store. Consumers are on the hunt for information, and physical product interactions currently lead the pack in experience value. For many digital shoppers, visualization of a product is tricky, especially when attempting to gauge color, texture, size, and fit. In-store product experiences solve these problems with one caveat – the physical product must actually be in stock. Of course guaranteeing inventory would require unlimited space and planning, an unrealistic undertaking for most retailers. The concept of “endless aisles” was introduced to solve this very issue – ensuring that all product options, variations, and alternatives are seemingly available in-store via external inventory. Savvy retailers recognize that just because something isn’t currently on the shelves doesn’t mean that a customer won’t buy it. The only problem? The in-store experience is lacking valuable product information without the physical product available in-store. This is where 3D and augmented reality (AR) come into play, enabling a simple solution to this complex problem. Endless aisle kiosks act as a digital extension to in-store inventory, while 3D and AR product experiences supplement the physical information that digital experiences are currently missing. Sound complicated? Let’s start from the beginning.
The 2019 Essential Retail InnovationsSince the dawn of the internet, the constant and rapid growth of eCommerce has categorically changed the way we shop, ensuring brands and retailers must evolve their selling strategies in order to remain competitive. According to Statista, eCommerce sales are projected to make up 17.5% of all retail sales worldwide by 2021, accounting for roughly 4.88 trillion USD in revenue. Clever merchants are pioneering the trends that have elevated the online shopping journey to what it is today. This year brings a fresh set of consumer-driven trends guiding the eCommerce evolution. They aren’t entirely new, but they are entirely necessary for brands looking to inspire and keep consumer loyalty. From leading with mobile to integrating artificial intelligence, we’ve highlighted the essential innovations for 2019.