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February 2019

2019 seems to be the year of immersive commerce. Pioneering brands are already implementing 3D and AR products into the online purchase journey, and conversion reports based on those integrations are incredibly promising. As adoption becomes widespread, many brands are looking to understand and develop a roadmap for supporting their own 3D & AR e-commerce strategies. Whether companies are currently creating 3D assets in-house, working with external partners, or have yet to dabble in 3D at all, having a birds eye view of the 3D creative process will make planning for 3D and AR e-commerce more accessible. In this post, we’ll discuss the various approaches to 3D asset creation, followed by a high level overview of how to set up an asset pipeline that scales. Finally, we’ll share some insights we’ve discovered from setting up our own 3D & AR creative process.