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December 2018

  The dust has settled on BFCM 2018, and most retailers are seeing dollar signs.  In short, it was a record year for Cyber Week spending, particularly on mobile. Sales reached all time highs, leading retailers won big with omni-channel strategies, and consumers proved they knew what they were looking for long before the holiday began.  There’s a lot of data to sort through, so we’ve aggregated the finer points on how it all went so that you can apply these insights to your BFCM strategy in 2019. Starting with sales by day, then the channels these sales took place in and how consumers got there, followed by the top products of BFCM this year, and finally our key takeaways, let’s talk about Black Friday / Cyber Monday 2018.