3D and AR Take the StageThe integration of immersive media like 3D & AR into the consumer buying journey is establishing an entirely new standard for omni-channel retail and brand experiences. The reasons for this are twofold. For one, it is easier than ever for retailers to incorporate 3D & AR into their marketing and sales strategies across platforms and the web. Apple’s AR Quick Look along with advancements in web-based AR have made 3D & AR ecommerce more readily available. Additionally, this integration of 3D & AR with ecommerce, something we're calling "immersive commerce", is more effective than traditional storytelling methods, which leads to a better shopping experience – one based on interactivity. This interactivity increases the likelihood that a consumer will make a purchase. And when it comes to delivering interactivity online, 3D & AR are king.