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August 2018

3D & AR Asset Creation for the Web

In today’s mobile social ecosystem, if you own a smartphone (and most of us do), you are likely to stumble upon augmented reality experiences in some form. According to a recent report from the Boston Consulting Group, "more than 80mm people in the US, or ~1/3 of all smartphone users, engage with AR at least monthly." Whether it's on Snapchat, Facebook, or an AR-enabled app, the result is often comparable. AR is awesome.  It’s transformative and memorable and exciting. That said, the delivery mechanism makes a difference. If viewing in-app, you’d need to have already downloaded the app, typically built with massive libraries that can project an augmented experience via your phone’s camera. Unless the experience is being served directly through Facebook or Snapchat, the reach of said app may be questionable.