Blog - Vertebrae

Recent articles

QR codes: Past, present, and the exciting future

When Denso Wave created the QR code in 1994, to improve the manufacturing process of vehicles and parts, the idea of smartphones and AR commerce was not even a thought. Almost 30 years later QR codes can be found

AR vs VR: The differences explained

What is AR? Augmented reality (AR) may be a new term to some but it’s what Vertebrae specializes in. By definition, augmented reality is “an interactive experience of a real-world environment where the objects

What brands and retailers need to know about Apple’s iOS 14.5 update

iOS 14.5, the latest version of Apple's mobile operating system, and one of its most anticipated software updates for iPhones and iPads in years is launching today. Apple users will now have to opt-in to be

Vertebrae Customer Spotlight: Mystery Ranch

Read the shortened case study version here. About Mystery Ranch An enduring brand For more than 20 years, Mystery Ranch has manufactured hand-built, high-quality, user-specific designs that use the best

goodr: From better to best with Virtual Try-on

goodr? Who are they, you ask? You’ll want to bookmark this small, quirky, fantastic brand of athletic sunglasses if you do any kind of exercise. Here’s why.  When founder Stephen Lease was training

Bringing Innovation to the Aging Product Page

Stuck at home and shopping online? Who isn’t. The pandemic has turned brick and mortar completely upside down, leaving online shoppers with limited tools to make confident purchase decisions. When you think about

Getting Started with AR Content Creation

“I have a product that I want to generate augmented reality (AR) content for. I am by no means a 3D expert and I don't even know where to begin. I don't want to make content myself and I need help understanding

A|B Testing: Best Practices for 3D/AR

The benefit of 3D and Augmented Reality (AR) has become vastly evident in today’s eCommerce market. Those that engage see increased conversion rates, revenue per visit, and average order value. Check out our case

Why DIY 3D and AR is tempting — and why it’s a bad idea

As demand for immersive shopping features surges, retailers may consider keeping 3D and augmented reality (AR) development in-house — a temptation they should resist if their assets are to be accessible, effective,

Load more articles