Augmented Reality advertising has arrived and while marketers are eager to get their brands in on the action, many aren’t entirely sure where to start or what their options are. High level: AR ad experiences are available in-app and on mobile web. The two major apps where brands can build and deploy AR creative are Facebook and Snapchat. Alternative to the walled gardens, the route with the greatest scale, and our bread and butter, is mobile web. Comprehensive AR campaigns may leverage all three. But how? And where to start?
Not to worry, we’re here to help! In the following pieces, we’ll explain best practices for augmented reality advertising on Snapchat, Facebook, & Mobile Web, as well as how to use the same assets across platforms.
We’re going to focus this first post on in-app augmented reality advertising experiences, specifically within Snapchat. For a deeper dive into what makes a compelling AR ad campaign, check out our most recent blog post aggregating our favorite AR campaigns to date. In the meantime, let’s review the basics.
Augmented Reality Advertising on Snapchat - How It Works
There are two types of “sponsored” interactive AR lenses on Snapchat: World lenses (using the rear-facing camera) and face lenses (using the front-facing camera). Both include 2 & 3-dimensional designs tracked to points in the user’s world.