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Our Story

When we started Vertebrae in 2015, we were driven by a passion for immersive media and a drive to make it more accessible to everyone. We believe that augmented reality (AR) is a truly transformative way to showcase digital products, leading to increased consumer confidence and trust.  

We built our Axis platform to make it easy for our partners to enable this powerful new medium quickly and efficiently everywhere their customers shop. Today, as the leading technology platform for 3D & AR commerce and media, our work has only just begun. As AR technology continues to evolve, we’re busy building infrastructure to ensure ubiquitous access across distribution points, while establishing data-driven best practices for immersive shopper experiences across categories.  Ready to learn more? Let’s connect.

Our Story

When we started Vertebrae in 2015, we were driven by a passion for immersive media and a drive to make it more accessible to everyone. We believe that augmented reality (AR) is a truly transformative way to showcase digital products, leading to increased consumer confidence and trust.  

We built our Axis platform to make it easy for our partners to enable this powerful new medium quickly and efficiently everywhere their customers shop. Today, as the leading technology platform for 3D & AR commerce and media, our work has only just begun. As AR technology continues to evolve, we’re busy building infrastructure to ensure ubiquitous access across distribution points, while establishing data-driven best practices for immersive shopper experiences across categories.  Ready to learn more? Let’s connect.

We Work on the Web

Over 30 billion

3D product interactions

3 million people per day

derive value from 3D & AR experiences on our platform

We Work on the Web

Over 30 billion

3D product interactions

3 million people per day

derive value from 3D & AR experiences on our platform

Leadership

We are data-driven and results oriented.

Vince, Vertebrae Founder & CEO
Vince Cacace
Founder/CEO
Rob - Vertebrae
Rob Weaver
Chief Revenue Officer
Garrett - Vertebrae
Garrett Eastham
Chief Data Officer
Sam Cheifetz, Sales Director
Sam Cheifetz
Sales Director
Keith - Vertebrae
Keith Rives
VP, Engineering
Brent Meschan - Vertebrae Sales Director
Brent Metschan
Sales Director
Stef - Vertebrae
Stefanie Motte
Director, Marketing
Micah Saiger, Creative Director
Micah Saiger
Creative Director
James Hamilton - Director, Finance
James Hamilton
Director of Finance
Profile picture - placeholder
Andrew Farmer
Director, Client Success

Words We Live By

Transparency

We are open, honest, respectful, and fun.

Ownership

We are bold, empowered to take risks and learn from our mistakes.

Innovation

We create, reimagine, and focus on growth.

Quality

We strive for excellence and work together to solve problems.

Work With Us

Exciting times are upon us here at Vertebrae. Join the team building tomorrow’s 3D & AR solutions today.

Did we mention Vertebrae is a pretty great place to work?

LABJ_Best Places to Work 2019 - Stamp

Work With Us

Exciting times are upon us here at Vertebrae. Join the team building tomorrow’s 3D & AR solutions today.

Did we mention Vertebrae is a pretty great place to work?

LABJ_Best Places to Work 2019 - Stamp

Vertebrae Locations

What Clients Are Saying

AR takes advantage of a natural evolution in shopper behaviors. AR is less of a novelty now, and more of an endemic type of consumer behavior. By working with Vertebrae, we’re trying to future-proof ourselves. The Vertebrae platform makes it easy to create and manage high-fidelity and lightweight 3D assets, and deploy and measure 3D & AR experiences seamlessly across any digital environment.

Chris Pierantozzi (Executive Creative Director of Digital)

Saatchi & Saatchi

Since deploying the Axis 3D & AR platform earlier this year, we have seen that customers are cutting by at least half their number of visits to our factory – from as many as 6 to 3 or fewer – before finalizing a purchase decision. That can save more than 3 months off the usual sales cycle of 12 to 18 months, helping us to keep the sales cycle closer to 6 months.

Grant Page (CEO)

MI Systems

As a direct-to-consumer brand, Tenth Street Hats is always looking for ways to deliver the best possible experience outside of the physical store. AR allows Tenth Street Hats to bridge the gap between digital and physical product experiences, enabling consumers to literally see products on themselves before committing to a purchase. This increases confidence at the product level, ensuring a better buying experience. The differentiating wow factor that separates Tenth Street Hats from the competition is a memorable experience for the consumer – powered by Vertebrae.

Carson Finkle (CEO)

Tenth Street Hats

We pride ourselves on a fine regard for detail combined with modern functionality. With Vertebrae, we’re able to showcase our products through the highest quality AR and 3D assets that we’re proudly featuring front and center on product pages. The transition to 3D image manipulation and AR capabilities is instantaneous, without needing an app download, and shoppers never lose track of their place on the path to purchase.

Justin Bones (SVP, Direct to Consumer)

Herschel Supply Company

Vertebrae in the News

For more Vertebrae coverage, please visit our Newsroom.

Digital Commerce 360 Logo - Vertebrae Press

Tenth Street Hats lifts its revenue with AR tool

The hat retailer deployed its AR try-on tool last September with one hat.  Now, shoppers can “try on” about 32 hats, which helped Tenth Street Hats increase its conversion rate and average order value for shoppers who engage with the AR tool.

Forbes Logo (color) - Vertebrae Client

Toyota deploys AR to give mobile shoppers 3D look at its cars

Saatchi & Saatchi, in partnership with Vertebrae, a company that creates AR experiences for brands as a form of consumer engagement, is brining it back to the forefront in a new immersive experience with Japanese auto manufacturer Toyota.

Total Retail Logo - Vertebrae Press

Breathe New Life into Shopping Experiences with AR

A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways.

Client Success Stories

See It For Yourself

Let us show you how 3D & AR commerce is changing the purchase journey for the better.