Our Story
When we started Vertebrae in 2015, we were driven by a passion for immersive media and a drive to make it more accessible to everyone. We believe that augmented reality (AR) is a truly transformative way to showcase digital products, leading to increased consumer confidence and trust.
We built our Axis platform to make it easy for our partners to enable this powerful new medium quickly and efficiently everywhere their customers shop. Today, as the leading technology platform for 3D & AR commerce and media, our work has only just begun. As AR technology continues to evolve, we’re busy building infrastructure to ensure ubiquitous access across distribution points, while establishing data-driven best practices for immersive shopper experiences across categories. Ready to learn more? Let’s connect.
Our Story
When we started Vertebrae in 2015, we were driven by a passion for immersive media and a drive to make it more accessible to everyone. We believe that augmented reality (AR) is a truly transformative way to showcase digital products, leading to increased consumer confidence and trust.
We built our Axis platform to make it easy for our partners to enable this powerful new medium quickly and efficiently everywhere their customers shop. Today, as the leading technology platform for 3D & AR commerce and media, our work has only just begun. As AR technology continues to evolve, we’re busy building infrastructure to ensure ubiquitous access across distribution points, while establishing data-driven best practices for immersive shopper experiences across categories. Ready to learn more? Let’s connect.
We Work on the Web
Over 30 billion
3D product interactions
3 million people per day
derive value from 3D & AR experiences on our platform
We Work on the Web
Over 30 billion
3D product interactions
3 million people per day
derive value from 3D & AR experiences on our platform
Leadership
We are data-driven and results oriented.

Vince Cacace
Founder/CEO

Rob Weaver
Chief Revenue Officer

James Hamilton
VP, Finance

Keith Rives
SVP, Engineering

Stef Archambault
Director of Customer Success

Priyanka Gupta
Vice President, Product

Micah Saiger
Creative Director

Chase Reid
Director of 3D

Deanna Cirelli
3D Manager

Paul Sowada
Director of Sales Development

Austin Velez
Director of Project Management
Words We Live By
Transparency
We are open, honest, respectful, and fun.
Ownership
We are bold, empowered to take risks and learn from our mistakes.
Innovation
We create, reimagine, and focus on growth.
Quality
We strive for excellence and work together to solve problems.
Work With Us
Exciting times are upon us here at Vertebrae. Join the team building tomorrow’s 3D & AR solutions today.
Did we mention Vertebrae is a pretty great place to work?


Work With Us
Exciting times are upon us here at Vertebrae. Join the team building tomorrow’s 3D & AR solutions today.
Did we mention Vertebrae is a pretty great place to work?


Vertebrae Locations
What Clients Are Saying
Vertebrae in the News
For more Vertebrae coverage, please visit our Newsroom.

Tenth Street Hats lifts its revenue with AR tool
The hat retailer deployed its AR try-on tool last September with one hat. Now, shoppers can “try on” about 32 hats, which helped Tenth Street Hats increase its conversion rate and average order value for shoppers who engage with the AR tool.

Toyota deploys AR to give mobile shoppers 3D look at its cars
Saatchi & Saatchi, in partnership with Vertebrae, a company that creates AR experiences for brands as a form of consumer engagement, is brining it back to the forefront in a new immersive experience with Japanese auto manufacturer Toyota.

Breathe New Life into Shopping Experiences with AR
A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways.
Client Success Stories
See It For Yourself
Let us show you how 3D & AR commerce is changing the purchase journey for the better.