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3D Asset Creation – for 25 or 2,500 SKUs

There are three ways to go about creating 3D assets, and depending on your catalog, one or all may be best. Leverage scalable asset creation through the Vertebrae network, made up of our in-house team plus hundreds of freelancers. 

3D Asset Creation – for 25 or 2,500 SKUs

There are three ways to go about creating 3D assets, and depending on your catalog, one or all may be best. Leverage scalable asset creation through the Vertebrae network, made up of our in-house team plus hundreds of freelancers. 

3D Modeling

Involving the work of 3D artists, this method is applicable to all product types and sizes.

Photogrammetry

Using an array of cameras arranged in a rig, photogrammetry provides beautiful live capture.

Laser Scanning

Via a handheld device, geometry and texture data of an object is scanned and processed into a 3D asset in real-time.

59% of shoppers think visual information is more important than text information.

Similar to in-store experiences, 3D product images enable shoppers to discover valuable details via interactivity.

59% of shoppers think visual information is more important than text information.

Similar to in-store experiences, 3D product images enable shoppers to discover valuable details via interactivity.

We’ve made it easy to convert to 3D at scale.

Diagram of 3D model pipeline - request for models
3D product renders - 3D developers
3D asset QA and deploy

3D Asset Development and Process Support

Vertebrae’s Axis platform and global network of 3D creatives ensures a unified, accessible 3D pipeline.

 

You can also use our vendor management tools to manage your own 3D teams and process.

Manage internal and external 3D vendors all from one place. Easily assign and monitor 3D work to any of the approved vendors, all of whom are rated based on their average model score.

Preview 3D inside the Axis 3D player, or scan a unique QR code, generated for each model, to view it in 3D and AR on your iOS or Android device.

3D product images are rated for quality based on different aspects of the mesh and texture.

Leave comments on models to easily communicate feedback and requests with 3D artists throughout the creative process. 3D supervisors rate finished models for quality, which are then sent to the client for final approval before being pushed to production.

3D Vendor management dashboard

3D Production Management

Manage internal and external 3D vendors all from one place.

Easily assign and monitor 3D work to any of the approved vendors, all of whom are rated based on their average model score.

QR code - AR commerce - dashboard

3D Preview

Preview your 3D assets inside the Vertebrae platform built-in 3D player.  Or scan a unique QR code, generated for each model, to view in 3D and AR on your iOS or Android device.

3D asset rating system

3D Rating System

Ensure your 3D assets are ready to be deployed.  All 3D product images are rated for quality based on different aspects of the mesh and texture.

QA 3D asset - comments - dashboard

3D QA Tools

Leave comments on models to easily communicate feedback and requests with 3D artists throughout the creative process. 3D supervisors rate finished models for quality, which are then sent to the client for final approval before being pushed to production.

Whitepaper

3D content is 38% more engaging than 2D.

In partnership with Fielding University, we conducted a study to determine the effectiveness of 3D and AR shopping experiences. Then we wrote a whitepaper.