There have been a slew of new AR advertising tools unveiled in the last year, and the medium is flinging the door wide open for a new kind of consumer engagement at scale. We’ve aggregated our favorite AR ad campaigns from Snapchat, Facebook and mobile web below:
In this innovative Augmented Reality activation case, ushering a prospective customer from engagement to product fulfillment is meaningful, entertaining, and fast. The product is presented in a nuanced way that digital natives and those unfamiliar with Snapchat can both appreciate, with AR and real-world components. It’s an incredible leap toward more comprehensive consumer experiences, creating brand loyalty that lasts a lifetime.
Now imagine creating experiences like this that can be disseminated across mobile web browsers, instead of through a downloaded app. Visibility for a product grows from 187 million users to approximately 2 billion smartphone users. The possibilities to create specialized, integrated activations that tap into the $3 trillion e-commerce market are expanded exponentially. And quality design can flourish, because it isn’t restricted to app users.